Microsoft + Edda Gimnes
Brand Positioning, Creative Collaboration
Brand positioning and Influencer scouting by COLLECTIVE. Collective initiated a collaboration between Microsoft and fashion designer Edda Gimnes for the UNCONTAMINATED festival 2016.
Challenge: Microsoft launched their new Surface Book and wanted to showcase its creative tools and drawing program to the design industry. Edda Gimnes was named one of the top ten new designers to watch by The New York Times before the launch of her graduation collection in 2015. Her trademark design is her creative illustrations and playful pattern design. Microsoft and Edda Collaborated on the design of her SS2016 collection.